“Choice has a clear and powerful instrumental value; it enables people to get what they need and want in life… Choice is what enables each person to pursue precisely those objects that best satisfy his or her own preference within the limits of his or her financial resources.” American psychologist Barry Schwartz
“Choice has a clear and powerful instrumental value; it enables people to get what they need and want in life… Choice is what enables each person to pursue precisely those objects that best satisfy his or her own preference within the limits of his or her financial resources.”
American psychologist Barry Schwartz
Previously Vice-Chancellor of Goldsmiths and Head of London College of Fashion, Frances now serves as Chair of the Maudsley Charity. Additionally, Frances advises institutions, organisations and leaders on creative, values-led transformation grounded in care, sustainability and civic purpose.
