Fashion Means Business

Last week, London College of Fashion’s Business School collaborated with Old Spitalfields Market to create an interactive and highly informative fashion experience.

The event explored how ‘Fashion Means Business’ through a variety of interactive workshops, talks and digital demonstrations/displays.

The three-day event offered visitors the opportunity to understand how London College of Fashion’s, UAL, Fashion Business School (FBS) challenges and influences the demanding and ever-changing global industry. By leading the way in fashion business, FBS influences culture, economics and our society. The students presented a range of interactive and immersive digital content and audiences were able to engage and explore work from the Fashion Business School’s unique range of courses and wider LCF specialist departments like the Digital Anthropology Lab.

Events were held over the three days including interactive lab workshops such as; Product and Innovation Workshop, a short ‘Comp Shop’ masterclass with the Product Development and Buying team where guests were assigned treasure hunt tasks to visit onsite participating retailers.

The Cosmetics Lab held sessions with LCF Technicians and Alumni Practitioners. With the opportunity to understand, choose your own fragrance and make your own body lotion or create your own customised lip gloss by choosing your own colour and blending your chosen pigment with our technicians.

Or you could visit the Psychology Lab where you could learn fascinating practical insight into why people buy, what they buy and how they buy, by experimenting with learning to draw with your eyes using an eye tracker, utilizing your taste buds to understand how visual information impacts your taste experience and Interacting with different materials to understand the difference between sustainable and unsustainable products.

Finally, in the Visual Merchandising VR Lab, it was possible to experience the retail environment through Virtual Reality headsets with constructed virtual reality retail spaces designed by FBS students.

Too, the event held various talks across all three days with industry specialists and round table discussions, speaking about everything from technology to empowering futures.

The event was enlightening and inspiring, and an absolute credit to the Fashion Business School.  

For more information on the LCF’s Fashion Business School, please visit here.

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